Redesigning with better information architecture
Project Overview
Team
Giuseppe, front end engineer
Tom, back end engineer
Lauren, product designer
Andrew, Act operations
Yaniv, Select operations
Ramona, customer success
Initial Project Brief
Our customers want to view all bids in the product so that they can make a decision to choose this bid. However, currently our product makes viewing and comparing bids difficult. How might we help our customers make an informed decision through our bids page?
Project timeline
Nov — Dec 2022
Shipped
Dec 2022
Impact
Choosing a bid is an important and big decision. The team wanted to decrease the amount of time a customer spent in the bid process and build trust that these bids have been rigorously analyzed.
High level audit of bid details feature
I started off with auditing the page
The current details of the page were in a drawer with 2 columns. I spent some time analyzing a few of the ways that I had heard, seen and depicted how this was a difficult way to consume information.
Problem statement
How might we
How might we help customers make decisions on bids more easily and more quickly?
Impact
Decrease time in choosing a bid
Metric
Start tracking the number of downloads of submission form
Iterations for bid details
Attachments
Both our internal and external team spent a lot of time looking at attachments. It was important for this section to be clear. Below are a few explorations.
Mid fidelity mocks for bid details
Info architecture
The page needed clarity while enough categorization. I spent time with our internal operations teammate to make sure
Final designs
xxx
xxx
Learnings
Ask for feedback while also offering the advantages and disadvantages for each design. I realized some stakeholders like to receive more guidance and recommendations rather than having to wonder which design actually looks better